The House
Scuderia Milano gives the owner a cultural and social home around the car, its design and the people who share the same level of involvement.
Beyond the car
Commissioned in Europe.
Commissioned in Europe.
Received in Italy.
Scuderia Milano
Delivery becomes
Delivery becomes
a destination.
The intended relationship with Scuderia Milano turns final handover into a private Italian experience rather than a logistics appointment.
A client journey may connect final fitment in Modena with Milan hospitality, a private Villa reveal, Monza, collector dinners, tailored road routes and continued access to the wider club world. Exact programmes remain subject to the Scuderia Milano launch and individual arrangement.
Collector culture
The Gino Motta connection.
The proposed Gino Motta Collection/Fund framework explores how significant cars, owners and capital can meet inside a professionally curated collector ecosystem.
Concept routes include a Porsche Cars Fund, broader Collector Cars Fund and Italian Cars Fund, with cars contributed or capital subscribed under structures still requiring full legal, financial and governance definition.
For Sooner, the relevance is cultural and commercial: collector introductions, provenance documentation, previews, auction expertise and a credible route into an audience that understands the difference between transport and an authored automobile.
Long horizon
Driver academy.
Driver academy.
Race culture.
Grand Prix ambition.
Proposed future layers include curated track experiences, a Race Academy and—only after the road cars and operations are proven—a wider championship or urban Grand Prix platform. These remain long-term ambitions, sequenced behind the car.
Sooner × Scuderia MilanoCommission in Modena.
01 02 03 Explore owner benefits
Commission in Modena.
Belong in Milan.
The calendar
Member gatherings, driving experiences and the Gala Dinner extend ownership beyond collection and maintenance.
The continuity
The complimentary membership benefit begins with the Sooner commission and connects the 18-month build journey to a living member community.
Beyond the roadA car can open
A car can open
a private world.
The ownership chapter extends into gatherings, architecture and automotive culture through the relationship with Scuderia Milano.
Motorsport vision
From road to circuit
Explore the possible Driver Academy and race-series chapter.
Take the next corner →