A Sooner commission is a structured collaboration. Emotion sets the direction; engineering, documentation and sign-off keep the project exact.
The journey moves from a private first conversation to handover without competing timelines. Each stage closes with a clear decision before the next begins.
It begins with the life around the car.
We understand how you drive, what you collect, where the car will live and the emotional response it should create. The first conversation establishes intent before a single material or technical choice is made.
The right form for the way it will be used.
Coupé, Targa or Convertible; donor strategy; jurisdiction; intended use; preliminary scope, budget and programme. Every later decision is measured against this agreed foundation.
Exterior restraint. Interior authorship.
Exterior language, colour, cabin materials, wheels, controls and dynamic character become one coherent commission brief. Nothing is selected in isolation.
See it, enter it and resolve it before build.
Material boards, scale study, digital visualisation, holographic review and immersive VR bring the commission together before technical release.
The agreed vision becomes a disciplined programme.
Technical scope, suppliers, homologation route and documentation are confirmed, followed by defined milestones, client reviews and formal approvals.
Delivery is the opening chapter of ownership.
A considered reveal, technical orientation and first drive complete the build. The relationship continues through care, Scuderia Milano membership, events and future evolution.
A Sooner is composed physically before it is committed digitally.
Paint direction, leather and textile families, stitching, wheel architecture, body treatment, controls and personal objects are considered together—so nothing feels selected in isolation.
A physical configuration kit, scale model, material boards and owner documentation turn selection into authorship.
Every Sooner is built twice—once at full scale, once as a collectible form that evolves beside it.
Physical craft remains the foundation. Advanced visualisation adds confidence before a specification is released to build.
Exterior, cabin, material and roof decisions are assembled around the individual brief.
The full car can be studied as a spatial object, including stance, colour relationships and key details.
The client sits within the agreed cabin and reviews sightlines, atmosphere and tactile decision points.
Where technically appropriate, the commission can progress from static review to a simulated driving environment.
Commission experience visualisation
Previous strategic material positions commissions from approximately €550,000, with higher specifications at €700,000 and above.
These are planning references, not a public fixed-price offer. The final figure excludes or includes donor car, taxes, registration and transport only as specified in the individual proposal.
Physical materials, holographic studies, immersive review and—where appropriate—a driven simulation allow the commission to be felt before it is built.
Enter the model, material and immersive sign-off ritual.
Enter the client ritual →